Digital Marketing Agency

CHOOSING THE RIGHT DIGITAL MARKETING AGENCY FOR YOUR BUSINESS

As a business owner, one of the biggest challenges you can face in promoting your business is choosing the right digital marketing agency. Your choice of an agency can either make or mar your business.

This is why it is very important to know the criteria to look out for when you want to hire an agency that will best suit your marketing needs.

In this short article, I will work you through some of the things you must always look out for before putting the promotion of your brand in the hands of any digital marketing agency.

First, let us look at the services that the best digital marketing agencies should offer.

TYPE OF SERVICES OFFER BY DIGITAL MARKETING AGENCIES

Search Engine Optimisation (SEO): This service aims to rank your brand on the first page of the most common search engines such as Google, Bing, Yahoo, and more. The most targeted search engine is Google. A good SEO will increase the search engine traffic to your website. The ultimate results include an increase in your sales and better exposure to your brand.
Social Media Marketing: Many consumers have reported that social media significantly impacts their buying decisions. This is why digital marketing agencies consider social media marketing an effective medium to achieve massive business success. This involves using social media and social networks such as Twitter, Facebook, LinkedIn, and Instagram to promote and market products and services.
Pay-per-Click (PPC): This is a paid advertisement offered by a digital marketing agency. In this advertisement, the agency will advertise your business on a website. The website host will be paid a sum when a user clicks on the ads. PPC advertisements are usually seen at the top and side portion of search results, YouTube videos, mobile apps, and more.
Mobile Marketing: Research has shown that an average person spends at least 5 hours per day operating their smartphones or tablets and that more than 45% of online purchases are done on mobile devices. This is why mobile marketing, a form of marketing that targets only mobile device users, is an effective way to promote a brand and increase sales. The marketing can be done through text messages, cold calling, and advertisements in mobile applications.
Content Marketing: You probably have heard it before that “content is king.” This statement is not far from the truth for online businesses. Content marketing uses information sharing and storytelling to increase brand awareness. Digital marketers use content marketing to make people take action toward becoming a customer. The actions can include:

Signing up for an email list.
Inquiring more about a product or service.
Making a purchase.

Email Marketing: This is the act of sending a commercial email message to potential and current customers of a business. This form of marketing is one of the oldest and most effective digital marketing techniques requiring only a small investment that can yield returns in hundreds to million folds. Email marketing should be a key pillar of your digital marketing strategy if you operate an online business.
Marketing Analytics: This is one of the most important services that any digital marketing agency should offer. It involves analysing how a business is performing online. Some commonly analysed data include how often people open emails, how often visitors click on a web link, how long they stay on a web page, and much more. This information is critical to the success or failure of a business. This is because it allows digital marketers to learn what is successful with consumers. They then tailor their marketing strategies towards that.
Affiliate marketing: Digital marketing agency performs affiliate marketing by outsourcing the promotion and sales of a product and service to other people or companies. Every sale made by the people or companies automatically gets a commission. The people usually outsourced to are bloggers and owners of e-commerce websites.
Influence Marketing: This is a form of affiliate marketing strategy. It involves giving website owners, industry experts, and social media influencers certain tokens or amounts to promote a business to their audiences. These people, commonly called influencers, help bridge the gap between a company and its target audiences. The influencers promote products or services to their audiences through posts, blogs, or videos.

CRITERIA FOR CHOOSING THE BEST DIGITAL MARKETING AGENCY FOR YOUR BUSINESS

Before choosing a digital marketing agency to promote your business, you must watch out for the following criteria to avoid making the wrong choice. Choosing the wrong agency can lead to a massive loss of money and overall poor marketing results.

A well-designed website: This is usually the first sign to watch out for. Digital marketing agencies know how important a well-designed website is to the online success of a business. So, if the agency did not execute its internal website projects well, how can they help you?
Social proof and reputation: A quick Google search of the agency can reveal a lot of information about them. A reputable digital marketing agency should have more positive reviews and testimonials from previous customers. Also, take note of the few negative ones to understand what led to them.
Portfolio: The agency’s website should enlist companies they have worked for and marketing campaigns they have done for businesses and the projects’ successes.
Working knowledge of your business: A good digital marketing agency should be able to demonstrate on their website or through personal consultation that they understand your business. Usually, each digital marketer specialises in promoting certain businesses such as real estate, ICT, consumers’ products, and more.
No outlandish promises: Never fall for the promises of great outcomes when the digital marketing campaigns have not even started. This is usually a trap. For example, if an agency promises to fast-track your website to the number one spot on Google, they are indirectly telling you that they don’t know how search engine optimisation (SEO) works. This is because SEO is both a long-term and short-term project. Always pay close attention to the claims and promises the agency makes.

Are you planning to hire a digital marketing agency to help boost your online success? At Yellow Way, we work with our clients to identify their digital marketing needs and provide solutions to those needs by carrying out digital marketing campaigns that yield positive results.

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