WHY SEARCH ENGINE OPTIMIZATION IS ESSENTIAL FOR BUSINESSES
The internet has completely revolutionized the way people carry out their daily business transactions. Within a few minutes, people can log on to Google, search for any product or service they want, and complete the business transaction without stepping out of their room.
As a business owner, this transaction method is critical for your success. This is because when people search for your products or services, your website must appear on their search results’ first or second page. It is only when you appear in those few results that you stand a chance of converting those prospects into clients.
One of the most effective ways to achieve that search result ranking is through a well-executed optimization of your website for search engines.
Let us look at some of the importance of search engine optimization and why you should start optimizing your business website to help you reach more prospects, increase your website traffic, and obtain more business opportunities.
- Organic traffic is mainly from search engines: Organic traffic is the visits you get to your website without spending any money to get them. Most of those visits result from people using search engines to look for something of interest. Google holds more than 70% of the market share of search engines. Due to this, you must focus on optimizing your website for Google search. Google has several guidelines for search engine optimization, and they get updated regularly. You must follow them and make adjustments as their updates may require.
- Connecting you to your prospects: No matter how great your business is, it will be of no use to your prospects if they cannot find you. Every day, more than 8.5 billion searches are performed on Google. Out of those searches are people looking for your products or services. If you have done an excellent job on the search engine optimization of your website, some of those prospects will find you and can turn them into your clients.
- It saves you a lot of money: There are different ways to promote your online presence, such as social media adverts, use of influencers, Pay-Per-Click campaigns, and more. The major issue with them is that they can drain your pocket before you can start getting desirable results. Search engine optimization is another way to promote your business. If you are very good at it, you will be spending next to nothing to achieve massive results. In fact, search engine optimization is free. All you need are online resources that can help you optimize your site. The only time you can spend is when you do not want to do the work yourself and instead hire a specialized company or an agency to do it for you.
- A 24/7 business service: Most offline businesses do not offer 24/7 services. That means there are many hours of the day that prospects won’t be able to contact them. This is not the case with online businesses. Search engines and websites work around the clock. That means as long as your website remains active and you have done excellent search engine optimization, then your prospects can find you any time of the day. So, even when you are sleeping, your business will be open, and potential customers will be able to contact you.
At Yellow Way, we help businesses like yours optimize their website for search engines. Our successes are proven by the continued referrals we get through our clients. If your search engine ranking is currently not satisfactory, contact us today and let us help you improve your ranking.